AI Insights · Timothy · July 2024
Top 5 Beauty Retail Apps on iOS in Spain - Q2 2024
The top beauty retail apps in Spain for Q2 2024 saw varied performance in downloads and active users, with notable trends in weekly metrics.
In the second quarter of 2024, the top five beauty retail applications on iOS in Spain demonstrated diverse performance trends. Here's a closer look at their weekly downloads and active user metrics, as reported by Sensor Tower.
SEPHORA - Maquillage, Parfum saw a significant fluctuation in downloads, starting strong with 34.5K in the first week of April and dipping to around 8.7K by mid-May. However, it managed to recover, closing the quarter with 12.9K downloads. The app's weekly active users also experienced a decrease initially, from 87.8K to 57.7K by mid-April, but later showed a steady increase, reaching 72K by the end of June.
Perfumerías DRUNI had a more stable download pattern, beginning with 6.5K in early April and seeing a slight decrease to around 3.7K in mid-June, before a small rise to 4.3K by the end of the quarter. The app maintained a consistent number of weekly active users, hovering around the 55K to 57K range throughout the quarter.
CHARLOTTE TILBURY had notable peaks and troughs in downloads. The app spiked to 2.8K downloads in early May, after a low of 220 in mid-April, and closed the quarter with 976 downloads. Its weekly active users reflected similar trends, increasing from 2.9K in early April to a peak of 6.4K in mid-June, and slightly decreasing to 5.9K by the end of June.
LOOKFANTASTIC: Beauty & Makeup experienced relatively stable downloads, starting with 603 in early April and maintaining around 500-1000 downloads throughout the quarter. The app's weekly active users also showed a steady trend, starting with 2.3K and peaking at 2.9K in late April, before stabilizing around 2.5K by the end of June.
Notino: profumi e cosmetici displayed an interesting growth pattern in downloads, starting at 176 in late April and reaching 953 by the end of May. However, the downloads dropped to 291 by the end of June. The app's weekly active users followed a similar trend, increasing from 150 in late April to 1.3K by the end of May, then stabilizing around 834 by the end of June.
For more detailed insights and analytics, visit Sensor Tower.
